On September 19, Hangzhou released the urban civilization logo and IP image "Guibao" of the "Most Beautiful Hangzhou". The logo is centered around Osmanthus fragrans, the city flower of Hangzhou, symbolizing the city's harmonyand vitality, as well as the spirit of sharing. The cute "Guibao" serves as amessenger of civilization, and integrates multiple scenarios, such as public welfare publicity,cultural activity,adolescent education, and digital communication, to advocate civilized behaviors and convey the warmth of the city. In the future, the logo will be actively present in various civilization promotion scenes, further stimulate the civilized consciousness of citizens, and create the strong atmosphere of "everyone conveying civilization".